SuperBowl 58 delivered some Vegas level crazy including: Patrick Mahomes’ last minute magic to cinch the Kansas City Chiefs’ 3rd Championship; the spectacular theater of Traylor taking the Big Game’s cultural decibels to a whole different level with distractors and memes in tow; and Travis himself playing out our full range of American emotions, from anxious rage at being benched to unhinged frat boy celebratory escapism upon winning.

In the unfolding narrative of luxury's future, we stand at the edge of a moment as confounding as it is captivating. The lexicon of luxury is undergoing a seismic shift, one that demands a dialectic between the traditional bastions of exclusivity and the emerging ethos of inclusivity, sustainability, self-affirming creativity and innovation.

We are living in extraordinary times as we come out of a once in a lifetime collective reset.

In the turbulent sea of business, the ability to flex – much like a seasoned yogi – has become a non-negotiable skill for brands striving to stay afloat. Today's landscape, marred by disruption, volatility, and relentless change, demands an agility reminiscent of the greatest evolutionary feats in nature and history. From the chameleon's color shifts to Rome's rise and fall, adaptation is the unsung hero of survival and success.

In the throes of 2024, we navigate a world in Wild Reckoning, a testament to the chaos, upheaval, and the urgent call for resilience, adaptability, and unity. This year, we're not just forecasting trends; we're scripting a narrative of transformation, dissecting the interplay between humanity's resilience and the relentless pace of change.

And so we went from making brilliant plans and living our predictable lives to an unchartered chapter of unknowns. Covid-19 has dealt us all the blow of the unexpected, upending how we go about our days and pausing some aspects of the beauty of the everyday, including group gatherings, social occasions and the familiar comfort and gratification of our work routines.