Roberto Ramos is a visionary leader in the advertising and marketing industry, renowned for his innovative approach to leveraging the power of culture to build brands and campaigns that stand out and connect authentically, build communities, and have real impact. His work includes culture forecasting and strategy, strategic planning and creative campaigns for some of the world's leading brands including Pepsi, Macy's, LVMH, Procter & Gamble, Target, Pfizer, and Unilever, among others.
As the Owner and CEO of The Ideatelier (www.theideatelier.com), a nimble creative innovation studio launched during the Covid pandemic, Roberto has demonstrated his ability to navigate challenging times and deliver exceptional results. Leading a team of industry experts, he provides turnkey cultural and creative forecasting, product direction, merchandising guidance, branding strategy, and marketing roadmaps to Fortune 100 and disruptor lifestyle brands. Working closely with C-level executives, including CEOs and CMOs, Roberto collaborates on driving growth strategies that position his clients as market leaders.
Roberto's expertise in sociocultural shifts, business opportunity spotting, and strategic planning is highly valued by Fortune 500 clients and mid-size entrepreneurial brands. Through innovation reports, workshops, strategic and creative planning, and ideation experiences, he delivers winning turnkey strategies and rollouts that propel brands forward.
